What is your 30-second ambition elevator pitch? What is it distilled to 20 words or less?

We are all in pursuit of something; starting a company, battling climate change, raising creative kids, recording the next viral video, or pushing off adulthood as long as possible. Our ambition is defined by how we invest our resources. A quick audit of your money, time, energy, and influence reveals what is important to you.

Concentrated water cuts steel and diffused water gently waters the grass. The pursuit of a dozen various flashy ventures spreads your precious life reducing efficacy. Clarity of purpose is critical and answering the following questions will help.

Who are you serving?

What acute problem you are solving?

How do you maintain laser focus and minimize distraction?

What shortcuts are you tempted to take and what are the implications?

How do you define achievement?

What help will you seek in pursuit of this aspiration?

What internal and external obstacles do you see in your future?

How do you intend to backfill your weaknesses?

What are the costs and benefits to your family?

Words whisper and actions scream.

SCREAM!!