I was detailing the benefits of a mobility practice to a co-worker and mentioned the material Dr. Kelly Starrett has produced. His response was, "I can always find a doctor that will promote anything." Evidently, my sales pitch needs work, sorry Kelly.

The latest scientific evidence says... only to be overturned a few short months or years later. The average human body is 57-60% water and that we can agree. However, debates will rage about how to feed it, exercise it, and care for it.

Then Seth Godin recalibrates reality again when he says, "when everyone is in favor...