Entrepreneur, Gary Vaynerchuk, found the best marketing strategy is caring. His example of caring for a customer on a snowy evening before Christmas became the standard for how the employees treated customers. We continue to solidify our company values and personal character with each engagement. How does each customer interaction display your care?

What are the legends of customer care where you work? What were the heroic efforts made to care for a particular client? What has been the long-term impact on the company?

Your care of the end user is easier to track...